The latest executive exchange on "The future of China’s Dairy Industry: Change, Opportunity, Policy and Trends" was held on December 4 in Beijing with Mr.Wei Kejia(魏克佳), Secretary General of Dairy Association of China, Mr.Gong WeiJia(公维嘉), Deputy Secretary General of Dairy Association of China, Director of China Dairy Cattle Data Center and Mr.Nie Bo(聂播), Chief Executive Officer, General Manager of Feihe Dairy as speakers and honored guests. This executive exchange addressed the latest views and thinking on the change, opportunity, policies and trends effecting China's dairy industry. Attendees were able to use this opportunity to gain insights into topics that help drive their potential investment decisions in China. To ensure that this forum remains an intimate dialogue rather than a lecture/seminar, only 15 client participants were invited and attended this executive exchange.

Speakers

Mr.Wei Kejia
Secretary General of Dairy Association of China

Mr. Gong Weijia
Deputy Secretary General of Dairy Association of China, Director of China Dairy Cattle Data Center.

Mr. Gong Weijia graduated from China Agriculture University where he received his doctorate degree in animal genetics, breeding and reproduction Science. Since 2004, Dr.Gong has mainly worked in the cow breeding organization of the Dairy Association of China. His areas of specialty include cow registration, performance measurement, type classification, progeny testing of bulls and genetic evaluation of cows. Since 2008, he has been in charge of the information statistics and monitoring on key enterprises in cow breeding and dairy processing through the “Monitoring and early-warning on pigs and poultry products of plant, village and individual household Project” which is being conducted by the Ministry of Agriculture. Dr. Gong has a good command of the technological, market and data knowledge of milk production in China.

Mr. Nie Bo
Chief Executive Officer, General Manager of Feihe Dairy

Mr. Nie Bo graduated from Central South University of Technology and has been working in the dairy industry for over 12 years. As an authority in the milk powder market in China, he has worked in multiple dairy firms in the mainland. Prior to Feihe, Mr. Nie Bo worked at Yili Industrial Group as the China Sales Director of the Milk Powder Division, he was responsible for planning the core strategy as well as marketing strategy for Yili Milk Powder. He made Yili the top-ranking dairy brand in China with consistent YoY sales increases of over 40% of which baby formula powder reaching an annual growth rate of over 110%. Since 2007, Mr. Nie has continued his career as the Chief Executive officer of Feihe Dairy. During his tenure at Feihe he has increased sales from 600M RMB to 3B RMB. Mr. Nie has a deep understanding of the dairy industry chain, including milk sourcing, sales, marketing, channel building, and advertising.