Market Intelligence
Market Intelligence (M/I) is designed for clients who need to conduct more in-depth research that typically requires a large scope: wider coverage of expert types and consultation volume. With the M/I service, Capvision Partners not only provides clients quick access to all the different expert types relevant to their research, but also takes the “heavy lifting” out of the clients’ hands by conducting the expert consultations for the clients using client approved questionnaires.
M/I projects are very flexible and can be tailored according to client requirements to ensure maximum client benefit. Project progress is monitored closely and options exist for client to modify project direction based on emerging findings at particular project milestones.
Examples of Market intelligence projects can include:
- Channel Checks
- B2B purchase/selection criteria
- Market and/or business adjacency decisions
Case Example
Client QuestionsA major investment fund was looking to better understand the specialty chemical business for a potential investment. Client key questions included:
- What is the level of technical expertise within China to manufacture this product?
- What is the potential demand of the product? What are the obstacles to development of the market?
- The client completed 3 consultations which included:
- Professor, and leading Chinese academic authority, on the specialty chemical group
- General Manager of the largest customer of the specialty chemical in China
- National Sales Manager of top 2 Chinese manufacturer of the specialty chemical
